Submit Electronic Music for Review: Pitching as an Indian Producer

Electronic music has a pitching problem: there are often no lyrics, no band photo, and no story in the song title. A reviewer opens a link, hears a kick drum, and has to decide in thirty seconds whether there's something worth writing about. Indian producers — from Goa techno to Delhi bass to Bengaluru ambient — are making some of the most inventive music in the country, but too much of it arrives with a pitch that says nothing.

Here's how to fix that, and how to submit your release to Discography for free.

Give instrumental music a story

Since the track can't explain itself in words, your 2–3 lines have to. Useful angles:

• Source material. Field recordings from a Kolkata tram, a sampled Carnatic vocal, modular synth recorded live in one take.
• Function. Is it built for a 4 a.m. warehouse set, or for headphones on a train? Say which.
• Lineage. "UK garage filtered through Hindustani rhythm cycles" tells a writer exactly where to place you.

Technical prep reviewers notice

• Master for listening, not just for clubs. Many reviewers listen on headphones. A brick-walled master is fatiguing fast.
• Send the full track, not a 90-second preview — unless it's a long mix, in which case timestamp the highlights.
• Avoid DJ-pool-only links. Use a public or private streaming link that opens without an account.
• Name your collaborators and labels. Electronic scenes run on small labels and collectives; credits help editors map you.

Single, EP or mix?

Discography reviews releases — a single, EP or album, one per submission, released or with a confirmed date. A DJ mix uploaded to a mix platform is usually not a release. If you have a proper EP out on a label or self-released on Bandcamp, that's the one to send.

Visuals still matter

You might not want a face photo, and that's fine — plenty of producers stay anonymous. But send something: a live-set shot, a stylised portrait, the artwork at full resolution. Editors need an image to run with a story.

Where to pitch electronic music

Beyond Discography: electronic-focused blogs and webzines, label A&Rs, community radio and online radio stations that host guest mixes, and promoters who book local showcase nights. Electronic communities are tight; a strong review often gets shared within them and leads to bookings.

The 2–3 line pitch

Bad: "Deep hypnotic grooves for the dancefloor."

Better: "Four-track ambient-techno EP from Shillong, built around field recordings of rain on tin roofs. Made on a borrowed Digitakt over one monsoon; released independently on Bandcamp."

What we listen for

Not BPM or genre purity. We listen for sound design with intent, tracks that develop, and producers who sound like they come from somewhere. Explore our electronic coverage to get a feel for our approach.

Avoid paid "premieres"

Some outlets charge for "premieres" of electronic tracks. If money changes hands for coverage, it's an ad. Discography never charges and never sells placements.

Checklist

• [ ] Headphone-friendly master
• [ ] Full tracks, working link, no account needed
• [ ] Story angle in 2–3 lines
• [ ] Label/collective and collaborator credits
• [ ] Artwork + photo (anonymous is fine)
• [ ] One release, confirmed date

Discography submission rules (checked live on discography.in/submit, 31 Oct 2026)

• Submitting is free. We never charge for coverage, and anyone asking you to pay for a Discography review is not from us.
• We cover Indian independent artists (and labels sending those artists' releases), wherever they live.
• One release per submission. Released, or with a confirmed release date.
• No DMs. Use the form.
• No guarantee of coverage. We can't review everything; if we cover your release, we email you the link.

Full walkthrough of the form: Submit Music for Review: How to Pitch Discography. Broader pitching playbook: How to get covered by an indie music magazine.

→ Submit your release to Discography (free)